The Rags to Riches story behind this fine linen and bedroom wear business served as inspiration for its rebrand, now that it had found success and favour amongst many of Cape Town’s finest establishments and clients in Johannesburg and London.

Our logo design created a crown out of the humble pin, complemented by the tagline “Fit for a Queen. Made for You”. A regal crest was also designed with summer and winter colour palettes, to be embroidered onto pillow cases when a simple logo just wouldn’t do.