Challenge: to create a brand that illustrates how this organisation employs both Western and ancient wisdom through a careful process that reaches deep into their subjects’ ancestral roots to reveal their personal histories. African Constellations helps their clients to understand themselves better. Just as their therapy threads together generational experiences in a holistic manner, this organisation required a logo that celebrated its own African roots while underscoring its ethos; that everything is connected.

We designed African Constellations’ brand elements to encapsulate this essence: African stylised figures standing steadfast in earthy tones, connected by a thread. A clean, refined font grounds the logo, bringing together prehistoric and modern elements to demonstrate the harmony of time.