Challenge: We were tasked to realign Cartoonists Rights Network International (CRNI) with the importance of the work that they do in defending cartoonists worldwide.

We started by refining their trading name and crafting a new logo and tagline. We then carried their new identity through to all their print and digital assets, including a brand new website. We also worked with them to design innovative fundraising campaigns and write strong advocacy pieces to further their work. And we managed their social media accounts, growing their social following of supporters by almost 50% in a single year to over 25,000 Cartoonist Defenders across all platforms.