Tears challenged us to uplift their brand to help raise awareness and funds, and we were thrilled to be entrusted with the task.

We met this challenge with a distinctive teardrop logo featuring the animals that they care for, a clever font, a distinctive colour swatch, and a new tagline: “Where tears of sadness become tears of joy” – all designed into a neat new look and feel that informs all their print and online communications and signage.